Commercial Strategy

At Music Affairs, we offer strategic advice that combines the latest market trends with best-in-class legal expertise to inform your creative and commercial decision-making.

We recognise that every business is unique. Let us help you develop and implement modern, customised, commercial strategies that set your business up for success in today’s dynamic industry.

Recent work highlights include:

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Strategic advice in connection with a catalogue acquisition 

We provided advice to a client on a post-acquisition strategy to guarantee the prosperity of the acquisition and safeguard their investment for the future.

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Holistic support to a library catalogue with ambitious growth plans

We conducted an audit of a catalogue's existing sub-publishing network, licensing agreements, and revenue streams to devise and execute a growth strategy.

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Creating and implementing a music strategy for a tech start-up

We provided senior management with education on music rights and formulated a strategy for commissioning and licensing music for a mobile app.

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Re-structuring a composer’s royalty accounting

Based on advice from the composer's financial advisor, we established a new accounting structure for future royalty streams.

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“George has provided a service of the highest professional calibre bringing to our business that rare combination of incisive attention to detail with a pragmatism that helps conclude matters in the most convenient way possible. This is underpinned by an intuitive approach to commercial objectives – the ‘job to be done’ – in assisting parties to come to positive mutual outcomes.”

Tolga Kashif
Tolga Kashif
CEO – Lightsong Media Group
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